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How A Small Increase In Customer Retention Can Have A Huge Impact On Your Revenue

[fa icon='calendar'] Apr 10, 2017 5:28:27 PM / by Ricky Thomas
posted in Customer Retention

SEO, PPC, Adwords, advertising campaigns, trials and special offers - the list of marketing efforts focused on attracting new customers seems endless. The average ecommerce business spends 90% of its marketing budget on customer acquisition according to Joseph Jaffe, a marketing thought leader.

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Personalisation:The Internet Of Me

[fa icon='calendar'] Apr 10, 2017 5:28:13 PM / by Ricky Thomas
posted in Personalisation

Personalisation is an inevitable and necessary next step in the evolution of the Internet. Users often felt overwhelmed and resented by being bombarded with information or advertising that is not relevant to them. There were huge volumes of data being created that are costly to deliver and presented a bad return on investment.

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Customer Churn:How To Limit Your Losses

[fa icon='calendar'] Apr 10, 2017 5:27:54 PM / by Ricky Thomas
posted in Customer Engagement, Churn

When does a paying customer become a churned customer? That’s not as easy a question as you might think. Do you consider a customer as having left after a week? A month? A quarter? Or is the metric in relation to previous buying behaviour?

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The Death Of The Survey:How Machine Learning Is Transforming Customer Engagement

[fa icon='calendar'] Apr 10, 2017 4:00:00 PM / by Ricky Thomas
posted in Customer Engagement, Machine Learning

Customer surveys used to be a mainstay of marketing, largely because they were the only way to directly connect with the customer. But recent research from OpinionLab suggests that shoppers are pushing back on surveys in ways that are severely hampering their effectiveness:

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