Adapt & Grow: The challenges facing Media in 2018 // Part 3 - Keeping the Clients' Customers

[fa icon='calendar'] Mar 26, 2018 7:37:00 AM / by Paul Way
posted in Media Agencies, Single Source of Truth, Unified data from across the business

More than any other sector, Media is at the forefront of the big data revolution. Not only is it  examining, analysing and  managing data that is fractured and diverse; there is intense pressure in capturing and turning this (in near realtime) into actionable intelligence to inform buy/sell decisions and even predict market fluctuations that are essential to this industry. But this process is getting more complex, more costly, less insightful and no where near the real-time that is needed for brands, agencies and marketers to deliver against their client’s requirements.

This is the last of a 3 part blog series on the Challenges for Media in 2018.

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Adapt & Grow: The challenges facing Media in 2018 // Part 2 - Be the Single Source of Truth

[fa icon='calendar'] Mar 22, 2018 8:48:00 AM / by Paul Way
posted in Media Agencies, Single Source of Truth, Unified data from across the business

More than any other sector, Media is at the forefront of the big data revolution. Not only is it  examining, analysing and  managing data that is as fractured or diverse; there is intense pressure in capturing and turning this (in near realtime) into actionable intelligence to inform buy/sell decisions and even predict market fluctuations that are essential to this industry. But this process is getting more complex, more costly, less insightful and no where near the real-time that is needed for brands, agencies and marketers to deliver against their client’s requirements.

This is the 2nd of 3 part blog series on The Challenges for Media in 2018.

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Adapt & Grow: The Challenges facing Media in 2018 // Part 1 - Adding Value through Data

[fa icon='calendar'] Mar 19, 2018 5:35:49 PM / by Paul Way
posted in Media Agencies, Single Source of Truth, Unified data from across the business

More than any other sector, Media is at the forefront of the big data revolution. Not only is Media examining, analysing and managing data that is fractured & diverse; but it is under intense pressure ito capture and turn that data  (in near realtime) into actionable intelligence to inform buy/sell decisions and even predict market fluctuations. As a process, this is getting more complex, more costly, and failing to generate the resal-time insights that brands, agencies and marketers require to deliver against client’s requirements.

This is the 1st of a 3 part blog series on the Challenges for Media in 2018.

Read More [fa icon="angle-right"]