Ricky Thomas

Ricky Thomas

Recent Posts

The Next Wave of BI Disruption

[fa icon='calendar'] Apr 6, 2018 7:42:00 AM / by Ricky Thomas
posted in Business Intelligence, BI, Machine Learning, Analytics, Cloud Analytics, Insights, Self Service

BI Isn't Optional: Riding the Next Wave of Disruption

Analytics and business intelligence (BI) are now considered the most important technology for organizations to differentiate or win, according to Gartner's 2018 CIO Agenda survey. Twenty-six percent of executives cited BI as crucial, compared to just 10 percent who backed cloud services and 6 percent for mobility.

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8 Key factors to a successful analytics proof of concept

[fa icon='calendar'] Apr 3, 2018 4:36:53 PM / by Ricky Thomas
posted in Analytics, BI, Business Intelligence, Machine Learning, AVORA, POC, BetterBI

8 Key Factors to a Successful Analytics Proof of Concept

Investing in a comprehensive proof of concept can be an invaluable tool to understand the impact of a business intelligence (BI) platform before investment. 64 percent of CIOs at the top-performing organizations are very involved in analytics projects, according to Gartner. In a competitive environment where analytics and BI is a business advantage, understanding the real-world impact of a solution is key.
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Vanity Metrics in Start Ups

[fa icon='calendar'] Aug 24, 2017 12:55:16 PM / by Ricky Thomas
posted in Metrics, Data Analytics, Start Ups, Vanity Metrics

How Vanity Metrics Are Killing Your Business

When a peacock fans its feathers, it looks like the ultimate symbol of vanity in the animal kingdom. "Look at this!" he seems to say. "You have to admit, this is some impressive plumage. Look at the colours on me!" It's hard to tell from all the strutting and showing off, but there is actually a good reason. According to Audubon magazine, it's a mating ritual used by males to get a mate.

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Rise of the Data Warehouse

[fa icon='calendar'] Aug 4, 2017 5:20:00 PM / by Ricky Thomas
posted in Database, Data Analytics, Data Warehouse, Data Warehouse as a Service

Data Growth

By 2020, the entire amount of digital data produced by everyone from your content marketing team to musicians updating their fans on Instagram will be more than 40 zettabytes, which is the same as 40 trillion gigabytes.

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Smart Alerts

[fa icon='calendar'] May 8, 2017 7:45:00 AM / by Ricky Thomas
posted in Data Science, Machine Learning, Anomaly Detection, Smart Alerts

What is a Smart Alert?

In simple terms, a smart alert or anomaly is a data point that differs from others to a degree that is statistically significant. Data points in a cluster or pattern may have one or more data points outside those boundaries. These are outliers that indicate there may be a problem, such as a phony credit card in use, a data breach at a company or a doctor discovering that a patient has a serious disease.

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What is Anomaly Detection?

[fa icon='calendar'] Apr 18, 2017 9:23:18 AM / by Ricky Thomas
posted in Anomaly Detection, Machine Learning, Data Science

What Is Anomaly Detection?
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How A Small Increase In Customer Retention Can Have A Huge Impact On Your Revenue

[fa icon='calendar'] Apr 10, 2017 5:28:27 PM / by Ricky Thomas
posted in Customer Retention

SEO, PPC, Adwords, advertising campaigns, trials and special offers - the list of marketing efforts focused on attracting new customers seems endless. The average ecommerce business spends 90% of its marketing budget on customer acquisition according to Joseph Jaffe, a marketing thought leader.

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Personalisation:The Internet Of Me

[fa icon='calendar'] Apr 10, 2017 5:28:13 PM / by Ricky Thomas
posted in Personalisation

Personalisation is an inevitable and necessary next step in the evolution of the Internet. Users often felt overwhelmed and resented by being bombarded with information or advertising that is not relevant to them. There were huge volumes of data being created that are costly to deliver and presented a bad return on investment.

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Customer Churn:How To Limit Your Losses

[fa icon='calendar'] Apr 10, 2017 5:27:54 PM / by Ricky Thomas
posted in Churn, Customer Engagement

When does a paying customer become a churned customer? That’s not as easy a question as you might think. Do you consider a customer as having left after a week? A month? A quarter? Or is the metric in relation to previous buying behaviour?

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The Death Of The Survey:How Machine Learning Is Transforming Customer Engagement

[fa icon='calendar'] Apr 10, 2017 4:00:00 PM / by Ricky Thomas
posted in Customer Engagement, Machine Learning

Customer surveys used to be a mainstay of marketing, largely because they were the only way to directly connect with the customer. But recent research from OpinionLab suggests that shoppers are pushing back on surveys in ways that are severely hampering their effectiveness:

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