Adapt & Grow: The Challenges facing Media in 2018 // Part 1 - Adding Value through Data

[fa icon='calendar'] Mar 19, 2018 5:35:49 PM / by Chris Emme
posted in Single Source of Truth, Unified data from across the business, Media Agencies

More than any other sector, Media is at the forefront of the big data revolution. Not only is Media examining, analysing and managing data that is fractured & diverse; but it is under intense pressure ito capture and turn that data  (in near realtime) into actionable intelligence to inform buy/sell decisions and even predict market fluctuations. As a process, this is getting more complex, more costly, and failing to generate the resal-time insights that brands, agencies and marketers require to deliver against client’s requirements.

This is the 1st of a 3 part blog series on the Challenges for Media in 2018.

Read More [fa icon="angle-right"]

New Year, New Data Resolutions

[fa icon='calendar'] Jan 10, 2018 4:49:12 PM / by Julian Johns
posted in Anomaly Detection, Data Analytics, Business Intelligence, Data Warehouse

The 5 questions you need to ask about your Data Strategy

Read More [fa icon="angle-right"]

Vanity Metrics in Start Ups

[fa icon='calendar'] Aug 24, 2017 12:55:16 PM / by Ricky Thomas
posted in Metrics, Data Analytics, Start Ups, Vanity Metrics

How Vanity Metrics Are Killing Your Business

When a peacock fans its feathers, it looks like the ultimate symbol of vanity in the animal kingdom. "Look at this!" he seems to say. "You have to admit, this is some impressive plumage. Look at the colours on me!" It's hard to tell from all the strutting and showing off, but there is actually a good reason. According to Audubon magazine, it's a mating ritual used by males to get a mate.

Read More [fa icon="angle-right"]

Rise of the Data Warehouse

[fa icon='calendar'] Aug 4, 2017 5:20:00 PM / by Ricky Thomas
posted in Data Warehouse as a Service, Data Analytics, Data Warehouse, Database

Data Growth

By 2020, the entire amount of digital data produced by everyone from your content marketing team to musicians updating their fans on Instagram will be more than 40 zettabytes, which is the same as 40 trillion gigabytes.

Read More [fa icon="angle-right"]

Smart Alerts

[fa icon='calendar'] May 8, 2017 7:45:00 AM / by Ricky Thomas
posted in Machine Learning, Anomaly Detection, Data Science, Smart Alerts

What Is a Smart Alert?
Read More [fa icon="angle-right"]

What is Anomaly Detection?

[fa icon='calendar'] Apr 18, 2017 9:23:18 AM / by Ricky Thomas
posted in Machine Learning, Anomaly Detection, Data Science

What Is Anomaly Detection?
Read More [fa icon="angle-right"]

How A Small Increase In Customer Retention Can Have A Huge Impact On Your Revenue

[fa icon='calendar'] Apr 10, 2017 5:28:27 PM / by Ricky Thomas
posted in Customer Retention

SEO, PPC, Adwords, advertising campaigns, trials and special offers - the list of marketing efforts focused on attracting new customers seems endless. The average ecommerce business spends 90% of its marketing budget on customer acquisition according to Joseph Jaffe, a marketing thought leader.

Read More [fa icon="angle-right"]

Personalisation:The Internet Of Me

[fa icon='calendar'] Apr 10, 2017 5:28:13 PM / by Ricky Thomas
posted in Personalisation

Personalisation is an inevitable and necessary next step in the evolution of the Internet. Users often felt overwhelmed and resented by being bombarded with information or advertising that is not relevant to them. There were huge volumes of data being created that are costly to deliver and presented a bad return on investment.

Read More [fa icon="angle-right"]

Customer Churn:How To Limit Your Losses

[fa icon='calendar'] Apr 10, 2017 5:27:54 PM / by Ricky Thomas
posted in Customer Engagement, Churn

When does a paying customer become a churned customer? That’s not as easy a question as you might think. Do you consider a customer as having left after a week? A month? A quarter? Or is the metric in relation to previous buying behaviour?

Read More [fa icon="angle-right"]

The Death Of The Survey:How Machine Learning Is Transforming Customer Engagement

[fa icon='calendar'] Apr 10, 2017 4:00:00 PM / by Ricky Thomas
posted in Customer Engagement, Machine Learning

Customer surveys used to be a mainstay of marketing, largely because they were the only way to directly connect with the customer. But recent research from OpinionLab suggests that shoppers are pushing back on surveys in ways that are severely hampering their effectiveness:

Read More [fa icon="angle-right"]